What conclusions can be drawn from ITB 2026?

Gambia’s famous Paradise Beach in Sanyang

„Probably new and unknown destinations are gaining momentum, e.g. Poland, Guinea Bissau and Gambia“


Gambia seems to be a safe heaven for tourists, more tourists are expected from hotels and lodges

Safety is one of the most important facts for future destinations

West Africa’s beautiful Beaches, where on some days only a few playful tourists enjoy the magnificent Atlantic coast

Probably such small destinations will have more tourists if the war in the Arabic World is not to stop. The war involving Iran is disrupting tourism across the Middle East, with forecasts predicting 11–27% fewer international visitors in the region in 2026 due to security fears, travel warnings, and flight disruptions.

Is Gambia a tolerant Muslim travel destination?

Readers have asked several times about the situation in Africa’s smallest country. Gambia is considered one of the most tolerant Muslim countries in Africa. Although over 95% of the population is Muslim, the state is officially secular, and social coexistence is characterised by great serenity. There are churches and mosques in villages and towns, and even within families, both religions exist and people live in harmony with one another.

West Africa’s amazing nature is still existing: These hippos look cute and not particularly agile, but be careful: a 2-tonne hippopotamus can reach speeds of up to 30 km/h on land and in water

Many holidaymakers asked about affordable holiday options in Gambia. Here are a few lovely accommodation options, using Sanyang on the Atlantic coast as an example. Incidentally, the most famous and beautiful beach is called Paradise Beach.

This geopolitical climate has created a unique opening for smaller niche countries located far from the zones of friction, with The Gambia emerging as a prime example of a peaceful alternative. Experts at the ITB noted that travelers are increasingly seeking the „Smiling Coast of Africa“ due to its political stability, authentic nature-based tourism, and year-round sunshine.


As conflicts and political tensions affect more regions, many travelers will increasingly choose destinations known for stability, safety, and welcoming hospitality. Countries with peaceful environments, natural beauty, and reliable infrastructure will benefit most.

Travelers may also prefer shorter trips within their own continents. Regions such as parts of Northern Europe, Southern Africa, and West Africa—including **The Gambia—could gain attention as relatively calm and authentic alternatives in an uncertain world.

Who will benefit from the turmoil of war around the world in 2026?  

Despite the festive atmosphere, the shadow of the ongoing Middle East conflict loomed large over the convention, significantly altering the strategic focus of international travel buyers and tour operators. As instability continues to affect traditional Mediterranean and Levantine hotspots, the global tourism industry is witnessing a profound shift in consumer behavior toward „safe haven“ destinations.

Poland’s Baltic Sea Coast: A winner in future tourism?

Swinemuende, the most famous German seaside resort in the German Empire, has fantastic beaches and boasts a good security situation and relatively low prices for restaurants and hotels.

This beautiful picture shows a sunny summer day in the seaside resort of Świnoujście (Swinemuende) on the Polish Baltic coast:What a lovely beach life: Poland’s Baltic Sea Coast

Who will benefit most from the tourism pie in 2026–2030?

Maybe. Recent geopolitical events—especially the war involving Iran—are already affecting global travel patterns in 2026. The impact could indirectly benefit destinations such as the Baltic Sea Coast, including resorts in Poland, Germany, and the Baltic states.

Poland’s Baltic Sea Coast: 2,000 hours of sunshine/year

What a peaceful setting: Swinemuende in the summer of 2025 with many well-frequented restaurants and cafes

The hospitality industry in Świnoujście experienced a remarkable boom in 2026. The once quiet seaside resort has transformed into one of the most important tourist destinations on the Polish Baltic coast.

Polands coast is cheaper than German seaside resorts

Around 200 hotels, guesthouses, and apartment complexes now offer accommodation for guests from Poland, Germany, and Scandinavia. The atmosphere in Polish coastal towns such as Świnoujście is extremely pleasant, and the backdrop of beautifully renovated Wilhelminian-style villas and hotels gives an idea of how beautiful it was here in the 19th century…

A German tourism expert from travelindustry.news Mr. Joerg Friederichs said at the end of ITB 2026:

„In 2026, niche travel destinations like Poland’s Baltic Sea coast are expected to see significant growth, while previous giants such as Dubai will lose out“

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Want to know more about Poland’s Baltic Sea Coast?

Tourism Information

Do even African niche countries such as Gambia benefit from wars around the globe?

If the safety is on a good level … Yes! Probably such small destinations will have more tourists if the war in the Arabic World is not to stop. The war involving Iran is disrupting tourism across the Middle East, with forecasts predicting 11–27% fewer international visitors in the region in 2026 due to security fears, travel warnings, and flight disruptions.

In Gambia everybody speak English, this is also a good reason, why a lot of Europeans are visiting one of the lovely Eco Reorts or hotels along the coast or even buying such nice African round houses in a lovely forest area close to the village Sanyang. More than 4000h of Sunshine per year is also a big asset. 

Here are some examples for successful tourism projects in the smallest country of Africa:Isatou Bah is working for Gambia’s tourism industry and she said about Gambia 2026: „Our country is safe, the beaches beautiful and we have months without rain from Nov – July…

Rainbow Beach Resort shines with affordable accommodation prices starting at around 14 euros (16 US $)


Is there any better sunset in Gambia? Picture shows Rainbow Beach Resort in Sanyang

Europeans love the simple but cute Rainbow Beach esort and the wonderful Paradise Beach. Located near the Atlantic coast in Sanyang, Rainbow Beach Resort offers a relaxed beachfront atmosphere, comfortable rooms, and a popular restaurant.

The resort attracts international visitors seeking sunshine, fresh seafood, and peaceful coastal scenery along one of the country’s most beautiful beaches.

Catering by Rainbow Beach Resort: lovely food a nice staff is a waranty for happy guests

What makes Rainbow Beach Resort so famous?


Rainbow visitors from a Danish private school: “It is so cosy here and food is fantastic, prices are low, compared with Spain or Italy… or Danmark…”

Rainbow Kitchen is excellent

Rainbow Kitchen is known for its delicious fresh cuisine, combining Gambian flavors with international dishes. Visitors especially enjoy seafood, grilled specialties, and friendly service in a relaxed atmosphere near the beach. The dishes start from 4 euros and the restaurant is located at the unique Paradise Beach in Sanyang.
Such lovely Atlantic hotels like Sanyang’s ‚Rainbow Beach Resort‘ already seeing significantly more bookings for summer 2026

The Rainbow Catering company provides professional catering services with fresh, flavorful cuisine. The team specializes in events, parties, and celebrations, delivering high-quality dishes and reliable service along the coast of The Gambia.

More information from:

Rainbow Beach Resort Catering

Afropolis Eco Lodge: a European community

A cute swimming pool is a nice center of the lovely Afropolis garden. The Afropolis Eco Lodge near Sanyang is a charming eco-friendly retreat that combines tropical nature, relaxed living, and a unique community atmosphere.


The Afropolis Ecolodge is quietly and idyllically located, far away from the traffic and hustle and bustle of many of Africa’s major cities

Lush gardens and located close to the Atlantic beach, the lodge offers spacious round houses, a swimming pool, and a popular restaurant serving fresh local cuisine. 16 of this lovely African Round Houses are owned by many Europeans and it is a lovely location and gives many jobs to the locals…
Sunny pool keeps temperatures cool

Many Europeans enjoy being part of this small gated community because it provides security, tranquility, and a warm social environment. The affordable cost of living, year-round sunshine, and authentic Gambian hospitality make Afropolis an attractive place for holidays, long stays, or even a second home in West Africa.

Want to know more?

Afropolis Gambia

Sanyang’s latest pool guest house with excellent kitchen

Located in the coastal village of Sanyang, Unique Owl Guest House offers a cozy and welcoming place for travelers seeking a relaxed stay near the Atlantic Ocean. The guest house combines comfortable rooms with friendly local hospitality and a peaceful garden atmosphere. And a sunny swimming pool, where the tourists feel home.

Unique Owl: A new guest house in Sanyang’s cutest beach village Sanyang

Owl visitors appreciate the quiet environment, convenient location close to the beach, and the personal service including a very good kitchen that makes guests feel at home while exploring the beauty of southern Gambia.

Information:

Unique Owl

Conclusion for destination managers: Safety is an important aspect that can greatly influence tourism on the whole planet

As travelers avoid conflict zones, stable destinations like Poland, Gambia or similar countries could benefit. Its peaceful Atlantic beaches and reputation for safety may attract tourists seeking alternative winter-sun destinations outside the Middle East.

An African asset: Guinea Bissau and the lovely 88 islands of the Bijagos archipelago

The 88 lovely Bijagos Islands have a huge potential in the international tourism competition

Guinea-Bissau offers pristine nature, authentic culture and one of West Africa’s most untouched coastlines. The spectacular Bijagós Archipelago, a UNESCO biosphere reserve, features tropical islands, rich wildlife and empty beaches. With growing eco-tourism, political stabilization and adventurous travelers seeking new destinations, Guinea-Bissau has strong potential as a future niche travel hotspot.

If Guinea-Bissau introduces visa-free travel for Europeans and direct flights are available, demand will increase significantly.

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